Amazon Advertising agency
Case-Studies Amazon Advertising
Compared to Q4 2023, we were able to scale sales of the Madame Cherie brand by 140% in Q1 2024 with ACOS remaining the same.
Zippit recorded an increase of over 80% in the first month. The success continued in February, with growth of over 100% MOM. We achieved this strong result with Zippit despite a total advertising cost of sales (TACOS) of less than 25% when scaling
In January 2024 we will launch ACO-Chess, their first chess set, accompanied by an initial TACoS of 15%. Over the first quarter, the TACoS was reduced to an impressive 12.5%, while at the same time sales increased as planned.
PPC strategy - the basis for success Amazon Advertising
Marktanalyse + KW Research
Kampagnen-Setup und Rank-Tracking:
Monitoring & Interpretation:
Profitables
Wachstum:
Your Amazon Advertising Agency - Our Services for Sellers and vendors & hybrid models
Sponsored advertising for scalable sales growth
Sponsored ads as Amazon Ads put your products in the focus of your customers (e.g. on the first search results page or on product pages) Reach customers exactly where they make their purchasing decisions – through strategically placed advertising.- Sponsored Product Campaigns
- Sponsored Brand Campaigns
- Video Ads
- Headline Search Ads
- Store Targeted Ads
- Sponsored Display Campaigns
- Target group targeting
- Impressions
- Page views
- Conversions
- Contextual targeting
- Target group targeting
Amazon DSP for targeted audience targeting
Amazon DSP is a platform that allows you to automatically place ads to reach both new and existing audiences wherever they are online.- Reach customers where they are
- Data-based decisions
- Detailed performance evaluations
- Access to the most relevant audiences
- Real-time bid ratings
External Amazon traffic for improved ranking
External traffic includes all visitors who come to your product pages from outside Amazon. This includes people who click on your ads on Google or your content on blogs, websites or social media.- Strong conversion rate (CVR) increase
- Expanding the customer base
- Improve brand awareness
- Amazon Ranking Boost
Do you also want profitable and scalable Amazon campaigns?
Frequently asked questions in Amazon Adertising
An Amazon advertising agency or Amazon advertising agency helps sellers, vendors or brands to effectively advertise their products on Amazon. She develops and manages all Amazon marketing, develops strategies for better visibility and analyzes data to make statements about potential for improvement in other areas of Amazon's presence. Daily Amazon PPC optimization, as well as developing recommendations for all Amazon marketing, is a main task of an Amazon advertising agency.
The costs for Amazon Advertising, i.e. daily Amazon PPC optimization, vary depending on the size of the project and the scope of the services. As standard, we work with a fixed monthly fee and a performance-based commission. However, customer proximity is our top priority; with our new start-up model, we are now offering even more forms of collaboration in Amazon marketing.
Success measurements usually include metrics such as the number of impressions, click rate (CTR), sales rate (conversion rate), advertising cost of sale (ACoS) and return on advertising spend (ROAS).
Yes, we offer comprehensive services that include Amazon PPC and product listing optimization. This includes SEO optimization, creating appealing product descriptions and high-quality images, A+ content and brand stores.
The time until results are visible can vary, but as a rule, the first improvements after starting Amazon PPC optimization should be noticeable within the first few weeks after the campaign launch. Long-term, strategic Amazon Ads optimizations, on the other hand, take more time.
Various Amazon PPC Ads campaign types can be set up on Amazon, including Sponsored Products, Sponsored Brands and Sponsored Display Ads. Depending on your specific business goals, we can also drive external traffic to your Amazon presence through e.g. Facebook, TikTok or Google.
Through constant Amazon PPC optimization, partially automated monitoring and adjustment, we can react strategically to changes in the marketplace. This includes adjusting keywords, bids and budgets as well as optimizing ad copy and images.
Yes! In the area of Amazon PPC marketing, we have always supported sellers, vendors, KDP publishers, Fresh and more. Even with tricky hybrid constellations of vendors and dealer networks, we are at your side to develop your appropriate strategy.
Can EQUALICE also serve international Amazon markets?
Yes! We are experienced in dealing with all international Amazon marketplaces and can implement or manage your Amazon PPC advertising campaigns in different countries. Our international team helps us take cultural differences and linguistic nuances into account. The focus of EQUALICE as an Amazon advertising agency is on the German and USA marketplaces.
We regularly visit some of our customers in Germany, Austria or the USA. These include regular visits to Berlin, Munich, Hamburg, Düsseldorf, Dresden, Stuttgart, Cologne and Frankfurt. Contact us and we can arrange an appointment on site.
The process begins with a consultation to discuss your business goals, budgets and specific requirements. We then create a customized plan to achieve your goals.
Ready for profitable & scalable Amazon marketing?
Experiences from our partners:
I really appreciate the professional, uncomplicated exchange. I feel like I'm really working together as partners, they bring in ideas and put a real effort into the listings. Additionally transparent billing. I would recommend at any time.
I would definitely recommend Equalice as an Amazon affiliate. We were able to increase our sales by more than 10 times! They are very professional and quick to communicate and really know what they are talking about!
