Create discount campaign: Buy X, save Y%
Discounts and promotions are an often underestimated tool on Amazon to generate more sales, greater ACV (Average Cart Value) and more cross-sells. In this article, you will learn why it makes sense to plan an Amazon promotion and how to set it up in Amazon.
Why does an Amazon promotion make sense?
An Amazon promotion makes the most sense if you sell more than 1 product and the products you sell are not mutually exclusive but complementary. To understand this even better, let’s take a look at what such an advertising campaign can look like:
Just like coupons, the discount promotion is also displayed on the Amazon search results page. However, the product power of a discount promotion unfolds on the product detail page:
As soon as you use more than 2 offers in your discount promotion, this discount promotion will take you to a separate landing page that only contains your own products. This means that if you have an interesting offer and customers click paid or organically on your product detail page, the discount promotion gives you the opportunity to redirect this traffic to your other products for FREE!
How do I create a discount campaign on Amazon?
- Navigate via the menu ⇒ Advertising ⇒ Promotions
2. choose between the two display formats:
In our example, we opt for the action in the form “Percentage Off”
- Specify conditions: In our example, we want to create a discount promotion that gives a 5% discount on our entire product range for 2 or more items purchased and a 10% discount for 3 or more items purchased. To do this, make the following settings and freely select the budget:
4. provide information on the time schedule: Here you can set the start and end date for your promotions and define a title
5 Here you can enter further information and details to optimize your advertising campaign. Don’t forget to choose a meaningful campaign title for the ad on the product detail page.
Now you can check the action via the “Preview” button and finally send it.
Do you have any questions? Please contact us by e-mail or find out
here how we as an Amazon agency can simplify your everyday life as a seller!
