Full service

Full-service Amazon agency for established brands

One channel, one team, one accountability. We run Amazon as an operation — not as four services that explain each other's numbers.

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From the work with partners

  • +39%

    Eggersmann

    sales year over year, within the agreed advertising cost target

  • +32%

    On average

    more clicks from Amazon-optimised main images

  • 97%

    Partner retention

    the number we hold ourselves to

  • Ka'Chava
  • Alfavet Tierarzneimittel
  • Heitmann
  • Eggersmann Tierfutter
  • Dr. Denese SkinScience
  • Lenny & Larry's
  • Salty Captain
  • Firsthand
  • Oberglas
  • simplicol

What full service means here

Four disciplines, one team. No hand-off where accountability changes hands.

  • Amazon Advertising

    Sponsored Products, Brands and Display, DSP and external traffic. Steered on ACoS and TACoS, not on how much got spent.

    To the advertising page
  • Amazon SEO

    Keyword research, indexing and rank building in four phases, with our own rank tracking rather than a hunch.

    To the SEO page
  • Product images

    Main image, infographics, comparison and lifestyle shots. The main image decides the click before a word is read.

    To the images page
  • A+ content

    A+ and A+ Premium, Brand Story and storefront. The space below the bullet points, where the decision is made.

    To the A+ page

How the work starts

  1. Channel audit

    We look at the channel and tell you what we see — including when the answer is „not us“.

  2. Agree the target

    A revenue target over six months, in writing. That is what you hold us to.

  3. Hand-over

    Advertising, SEO, content and operations move to one team, not to four contacts.

  4. Operate

    Weekly steering, monthly review. Both founders stay in every account.

What we achieved with our partners

Everyone shows the best month.
We show what is running now.

  • US

    90+ SKUs · Australian D2C brand entering the US

    +1,050%

    Monthly revenue, over the first 18 months of the engagement.

    Rebuilt the whole Amazon setup — listings, SEO, PPC, basket size, US launch.

  • Pet NutritionDACH

    135 SKUs · German mid-market, family-run since 1932

    +105%

    Monthly revenue, over two years of the engagement. A seven-figure month on Amazon today.

    Content and SEO through to PPC and the European rollout.

  • Travel AccessoriesUS

    Smart luggage tags · QR-code lost & found

    +136%

    Sales, September 2026 against September 2025. Same month, same listing.

    Funnel optimisation and live A/B testing on the main listing.

  • US

    Launched from zero on Amazon US

    5 figures

    Steady five-figure months after launch, from a listing with no sales history.

    Launch from zero — listing, imagery, first reviews, ad structure.

  • GlasswareEU · UK · US · Brazil

    Founded 1889 · 11 marketplaces

    +150%

    Year over year, across 11 marketplaces. Partnership running 1.5 years.

    Unified the catalog, rebuilt SEO and PPC, cleared listing defects.

  • Clinical SkincareUS

    Clinical skincare from New York

    +210%

    Year over year, since we took over the account.

    Took over the account and rebuilt it end to end.

  • Household CareDACH

    50 ASINs across the catalogue

    5 brand stores

    Built in two months.

    Content rebuilt across the catalogue, the brand brought up to date on Amazon, conversion and click-through optimised — and every launch supported.

  • Sports NutritionUS

    Plant-based protein cookies, 12-pack

    Under 6 h

    From a legal claim appearing on the listing to it being fixed.

    Changes Amazon made to the listing would have carried legal consequences. We corrected the nomenclature and worked every case hands-on.

  • Electrical SuppliesEU

    Online shop for electrical installation material

    +69%

    Revenue, July–September 2026 against the same quarter a year earlier.

    Content programme rolled out across every European marketplace.

97%

of partners stay with us.

49
Amazon-trained specialists, all in-house.
90+
brands in full management.
10+
marketplaces worldwide.

Of all partners onboarded before 2025.

What partners write about us

  • Heinrich EggersmannCEO, Eggersmann
    Durch EQUALICE konnten wir unseren E-Commerce nach vorne bringen und 8-stellige Umsätze erreichen. Das Team ist sogar am Wochenende aktiv! Wir schätzen die Partnerschaft.
  • CherylHead of Marketplaces, Ka'Chava
    EQUALICE helped us with all the assets and had a big impact to our Amazon growth. Especially the design creation helped us to get the most out of deals.
  • Shawn★★★★★Trustpilot
    Working with Equalice feels like having a true partner rather than just an agency behind the scenes managing our account.
  • Josh Hester★★★★★Trustpilot
    From day 1, working with Jonas and Manuel at Equalice has involved not only setting a plan toward growth, but the consistent ability to achieve it.
  • Penn Brafford★★★★★Trustpilot
    Under their management, we have achieved several milestones, including record revenue and profitability numbers.
  • Sunny Lim★★★★★Trustpilot
    They take the time to understand our goals instead of offering one-size-fits-all solutions.
  • Mike Larson★★★★★Brut Worm Farms · Trustpilot
    Equalice is a very strong partner for companies that need strategic advice and implementation.

Common questions

What does a full-service Amazon agency do?
It runs a brand's entire Amazon channel rather than single disciplines: advertising, organic visibility, product images and A+ content, catalogue work, casework with Amazon support, and expansion into further marketplaces. The difference from a single service is not scope but accountability — there is no point at which a problem belongs to somebody else.
At what size is a full-service agency worth it?
When the channel matters enough that an outage hurts, and is too large to run on the side. In practice: the channel has outgrown a freelancer or half an in-house role. We say so plainly in the audit when we are not the right partner.
What does it cost?
A monthly retainer plus a performance-based component. The level depends on scope — which marketplaces, how many products, how much build versus run. The audit ends with a specific number, not a range.
Does EQUALICE work internationally?
Yes. The focus is Germany and the United States; further European marketplaces run alongside. The team sits in Germany, Spain, France and the US.
Who works on my account?
49 internally trained specialists, split by function rather than one generalist doing a bit of everything. Both founders are active in every account, not only in the sale.

We'll look at the channel.

One call, in which we say what we see — and what we would take on first.

Book a call